The property becomes a member of the Company's Partner Hotels portfolio and is included on the Maldron Hotels Group website as well as any relevant Group collateral.

Ongoing support and direction is provided by the DMS Marketing & Sales team, and Partner Hotels benefit from inclusion in Group activities, e.g. national advertising and promotional campaigns, representation at international hospitality conferences and trade shows.

A comprehensive Sales & Marketing Plan is developed with each Partner Hotel and assistance is provided with all revenue drivers, such as:

• Local and global corporate contracts
• Distribution channels, such as, GDS
• Conference, meeting and ground floor business
• Tour operator and travel agent business through centralised contracting and sales activity.